iFound - internet, marketing interativo, tecnologia e cultura digital - por Marcelo Tripoli

January 10th, 2007

A Apple não é mais Apple Computer Inc.

Hoje aconteceu em São Francisco o keynote do Steve Jobs na MacWorld Expo e o rumor que circulava nos últimos 2 anos finalmente se concretizou, a Apple finalmente lançou o revolucionário iPhone. A aparelho é altamente inovador, eu não gostaria de ser acionista da Nokia ou da Motorola neste momento.

O que me motivou porém escrever este post não foi falar do iPhone pois milhares de blogs já se encarregaram disso. No final da apresentação Steve Jobs falou que a razão social da empresa iria mudar de Apple Computer Inc. para apenas Apple Inc pois computadores não representam mais todo o negócio da empresa.

Este fato não foi muito comentado devido a todos estarem atônitos com o lançamento do iPhone, porém eu percebi nele um grande significado: A Apple se tornou um empresa de convergência digital.

Sempre falamos em convergência de tecnologias e aparelhos porém a Apple é a síntase de uma empresa que se reinventou quase da falência para se tornar uma potencia da era digital somando área de conteúdo, entretenimento, software, computadores e eletroeletrônicos. Uma mesma empresa ja vendeu 70 milhões de iPods (eletroeletrônico) e 2 bilhões (isto, bilhão) de músicas além de filmes, séries de TV e jogos.

Um modelo de negócios totalmente novo e até este momento de extremo sucesso.
Apenas para não ficar fora do buzz segue uma foto do tão esperado iPhone (já está na minha listinha)

75 comentários

1. [ Impermanentes.com.br ] » Blog Archive » A Apple não é mais a mesma… says:

   10 January 2007 at 8:57 AM

   [...] O Marcelo Tripoli fez um brilhante post em seu blog onde comenta sobre Steve Jobs ter mencionado “que a razão social da empresa iria mudar de Apple Computer Inc. para apenas Apple Inc pois computadores não representam mais todo o negócio da empresa.” [...]
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